SEO and AI search guides
Practical, sourced guides for business owners. Every claim links to the official documentation it comes from.
· 7 min read
Core Web Vitals Explained: LCP, INP and CLS Made Simple
A plain-English guide to Core Web Vitals: what LCP, INP and CLS measure, the pass thresholds, how to check your site, and the usual fixes for each.
Read the guide· 7 min read
Free SEO Audit: How to Check Your Website Step by Step
Run a complete SEO audit of your website for free in about an hour: crawling, indexing, titles, speed, structured data and AI visibility, in order.
Read the guide· 6 min read
GEO Explained: How to Get Cited by ChatGPT and AI Search
What GEO and AIO actually mean, how ChatGPT, Perplexity, Claude and Google AI Overviews pick sources, and the practical steps that make you citable.
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How to Measure Your Brand's AI Visibility for Free
A free, repeatable method to track how ChatGPT, Claude, Perplexity and Google AI mention your brand: the prompts to test, what to record, and the metrics.
Read the guide· 6 min read
llms.txt Explained: What It Is and Do You Need One?
What llms.txt is, who proposed it, which systems actually read it, what Google says about it, and a copy-paste template if you decide to publish one.
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robots.txt for AI Crawlers: GPTBot, ClaudeBot and More
Which AI crawlers to allow or block in robots.txt, what each one does, and copy-paste rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google.
Read the guide· 6 min read
Structured Data for AI Search: JSON-LD Schema Examples
Copy-paste JSON-LD for Organization, LocalBusiness, Article and Product schema, what Google actually uses it for, and what it can and cannot do for AI search.
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Technical SEO Checklist for Small Business Sites: 30 Checks
A 30-point technical SEO checklist for small business websites: crawling, indexing, speed, mobile, structured data and AI crawlers, and how to check each.
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Title Tags and Meta Descriptions That Get More Clicks
How to write title tags and meta descriptions people click: why pixel width beats character counts, why Google rewrites them, and before and after examples.
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Why Isn't My Page Indexed? Every Search Console Status
Every reason in Google Search Console's Page indexing report explained in plain English, whether it is a real problem, and exactly what to do about each.
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